Product designer Expert at:
Yalo
At Yalo, I've led key projects and played a pivotal role in shaping the company's design system. With a relentless focus on users, I conduct thorough research, ensuring a holistic approach from user-centric design to meticulous documentation and performance monitoring of the products. My goal is to drive continuous improvement and deliver delightful design solutions.
Flow Builder
Embarking on a transformative journey at Yalo, I, as a newcomer to the company, took on the formidable task of redesigning our cornerstone product, Flow Builder—a critical platform for crafting dynamic conversational experiences. This endeavor required me to dive into a comprehensive user interview process to uncover the intricacies and pain points of the existing product.
Within a challenging three-month window, I navigated the complexities of user feedback, market trends, and internal goals to propose a visionary new experience. This period demanded an agile and strategic approach to identify user needs and translate them into a seamless, intuitive design.
The success of this endeavor is evident today, as Flow Builder stands as our company's most widely adopted and strategically vital product. It not only reflects my ability to tackle intricate design challenges but also underscores my commitment to delivering solutions that resonate with users and align with the company's overarching objectives.
Design System
Since joining Yalo's team, I've been instrumental in shaping and defining the very first Yalo Design System. In this role, I not only played a pivotal part in its creation but also meticulously crafted over 20 unique components that serve as the backbone of our design language.
Beyond component creation, I took the initiative to establish clear and comprehensive rules and principles for the design system. This involved careful consideration of elements such as color usage for metrics, shadow applications, and precise guidelines for spaces and grids. By doing so, I ensured a consistent, visually appealing, and user-friendly experience across all our products.
This journey was not just about introducing a design system but about fostering a culture of design excellence within the organization. My commitment to these principles has not only elevated the visual identity of our products but has also provided a solid foundation for future design endeavors at Yalo.
Gen AI
Yalo embarked on a groundbreaking journey into its new stage, marked by the strategic implementation of Gen AI across its product portfolio, I was fortunate to play a pivotal role in shaping this transformative phase. Tasked with designing the latest user experiences, my focus extended beyond conventional boundaries to seamlessly integrate Gen AI into our products.
This dynamic engagement allowed me to not only embrace the forefront of technological innovation but also to craft meaningful, user-centric experiences that leverage the power of Gen AI. From conceptualization to implementation, I navigated the challenges and opportunities presented by this evolutionary stage, underscoring my commitment to contributing to Yalo's growth and staying at the cutting edge of industry advancements.
Engagement
Recognizing that a close connection with customers is paramount for driving sales success, I assumed a leadership role in orchestrating the latest revamp of Yalo's CRM product. This initiative aimed not only at refining customer interactions but also at unlocking valuable insights to enhance the overall sales experience.
Moreover, I spearheaded the development of the WhatsApp Message template builder, a crucial tool in our arsenal for empowering businesses to craft compelling and personalized messages. This innovative feature not only streamlines communication but also positions Yalo at the forefront of facilitating meaningful interactions between businesses and their customers.
Through these endeavors, I played a central role in shaping products that not only meet the evolving needs of our clients but also set the stage for more effective and personalized customer engagement strategies, ultimately contributing to the success of both Yalo and its clientele.
