Sr. Product Designer — Yalo (5+ years)
I served as Product Design Lead at Yalo for over 5 years, owning the design of core platform products including Flow Builder, the company’s most widely adopted feature. I also created Yalo’s design system and led AI-driven product initiatives that scaled the platform and improved customer engagement.
• Led design of Flow Builder, improving onboarding success by 60%. • Built Yalo’s first design system
• Helped scale platform and integrate AI capabilities
Scope & Leadership
As Product Design Lead, I owned multiple core areas of the platform, including automation, design systems, marketing tools, and AI experiences, ensuring a cohesive and scalable product ecosystem.
• Enabled faster product development across teams
• Improved product consistency and usability
• Supported platform scalability as the company grew
Flow Builder
Flow Builder became the most widely adopted and strategically critical product within Yalo’s platform. As Product Design Lead, I owned its evolution end-to-end over several years, guiding its transformation from a functional but complex interface into a scalable, intuitive product used confidently by non-technical users.
• Improved onboarding success by 60% • Reduced time-to-publish by 40% • Increased adoption of advanced platform capabilities
• Strengthened Flow Builder as the core interface for customer automation
Design System Leadership
As Yalo’s platform expanded, I led the creation of the company’s first Design System, establishing the visual, interaction, and structural foundation for all products.
This included:
Designing and documenting 20+ reusable components
Defining layout, hierarchy, and interaction patterns
Aligning closely with engineering to ensure scalability and consistency
The design system enabled:
Faster product development
Consistent user experience across products
Scalable growth as the platform matured
This foundation supported both immediate delivery and long-term product evolution.
Gen AI
Shaping the Transition to Intelligent Experiences
As Yalo integrated Generative AI into its platform, I led the design of new AI-driven product experiences, ensuring these capabilities were usable, understandable, and aligned with real user workflows.
This work focused on:
• Translating complex AI capabilities into intuitive user interactions
• Supporting customer adoption of new AI features
• Maintaining product coherence as the platform evolved
This enabled customers to adopt AI capabilities more confidently and expanded the platform’s strategic value.
Maketing
Supporting Customer Growth and Platform Expansion
I also designed marketing and customer engagement tools that enabled companies to:
Manage campaigns
Improve customer interactions
Increase engagement and performance
These tools expanded the platform’s capabilities and strengthened its overall ecosystem.
Across my time at Yalo, my work helped:
Scale the platform from early tools into a mature product ecosystem
Improve usability and customer adoption
Establish design foundations that supported long-term growth
Enable the successful integration of AI into core platform experiences
This experience established my approach as a product design leader, focused on ownership, scalability, and delivering measurable product impact.