Product Design & UX Strategy
User Research
& Discovery
Complex Flows
& Edge Cases
Design Systems & Component Libraries
Cross-functional & Stakeholder Collaboration
Senior Product Designer building scalable, user-centered digital products
I help teams turn complex business problems into intuitive experiences through research, systems thinking, and close collaboration with product and engineering.
8+ years of experience · B2B, Fintech & SaaS · Design Systems & UX Strategy
Senior Product Designer – Yalo.ai (2020 – 2025)
Shaped product design at Yalo by scaling the design system, delivering AI-driven experiences, and improving collaboration and efficiency across teams.
Payments Experience Redesign
Redesigning a critical payments flow to reduce friction, errors, and customer support requests.
Product Designer – 2016 – 2020
Redesigned HDI’s digital experience by launching its first customer app, building tools for agents, and leading the design team through its digital transformation.
How I Work
1. Understand the problem
I start by aligning with stakeholders on business goals, constraints, and success metrics, while grounding decisions in user needs and real behaviors.
2. Explore & validate
I use research, journey mapping, and rapid prototyping to explore multiple solutions, validate assumptions early, and reduce risk.
3. Design for scale
I design systems, patterns, and components that support future growth — not just the immediate release.
4. Ship & iterate
I work closely with engineering to ensure feasibility and quality, measuring outcomes and iterating based on real-world feedback.
Expertise
With a background in Multimedia, E-commerce, and IT engineering, I design intuitive and simple digital experiences that blend creativity with technology. Constantly evolving, I stay ahead of industry trends through certifications from top institutions, ensuring innovative and user-focused solutions.