Lead Product Designer
Flow Builder
Flow Builder became the foundation for building thousands of automated conversations. Under my design leadership, we reduced time-to-publish by 40%, improved onboarding success rate by 60%, and enabled non-technical users to build with confidence.
The first iteration prioritized functionality over finesse—but it delivered on time, solved critical user needs, and gained strong adoption among our early customers.
Through continuous research, usability testing, and product analytics, I uncovered actionable insights that shaped the evolution of Flow Builder—from user pain points to high-impact improvements.
I transformed findings into user flows, architecture diagrams, prototypes, and risk assessments to clarify the problem and guide the team toward effective solutions.
Using these insights, I created real-world user scenarios and design principles that anchored our product decisions in user value and business impact.
I led ideation sessions and explored diverse solution paths by challenging assumptions and applying multiple design frameworks, ensuring we chose the most user-friendly and scalable path.
With a robust design system in place, I ensured consistency, visual clarity, and developer alignment, making it easier to scale and maintain the product over time.
Great products are built by deeply understanding user and business needs—and relentlessly iterating to meet them. Flow Builder is the result of that mindset.
