Sr. Product Designer
At Yalo, I have led key projects and played a pivotal role in shaping the company's design system. With a user-first mindset, I conduct in-depth research to ensure a holistic approach—from user-centric design to detailed documentation and performance monitoring. My goal is to drive continuous improvement and deliver seamless, impactful design solutions.
Flow Builder
At Yalo, I led the redesign of our flagship product, Flow Builder, a platform for creating dynamic conversational experiences. Through in-depth user interviews, I identified pain points and crafted a more intuitive solution. Within a challenging three-month window, I balanced user feedback, market trends, and internal goals to propose a visionary experience. Today, Flow Builder is our most widely adopted and strategically vital product, showcasing my ability to solve complex design challenges and align solutions with company objectives.
Design System
Since joining Yalo, I played a key role in creating the first Yalo Design System, crafting over 20 components that form the core of our design language. I also established clear guidelines on color usage, shadows, spaces, and grids to ensure consistency and a user-friendly experience across all products. This effort fostered a culture of design excellence, elevating our visual identity and laying a solid foundation for future design work at Yalo.
Maketing
Recognizing the importance of close customer connections for sales success, I led the revamp of Yalo’s CDP product, refining interactions and unlocking valuable insights to enhance the sales experience. I also spearheaded the development of the WhatsApp Message Template Builder, empowering businesses to create personalized, impactful messages. These efforts positioned Yalo at the forefront of meaningful customer-business interactions, setting the stage for more effective engagement strategies and contributing to Yalo's and its clients' success.
