Welcome, this is
Juan Bautista
I design delightful and intuitive experiences.
Senior Product Designer | UX Strategist | Design System Expert
I craft intuitive, user-centered experiences that balance business goals, user needs, and technical feasibility. With 8+ years of experience in product design and 2 years leading teams, I specialize in design strategy, usability, and research-driven iteration to create digital products that drive success. My background in development allows me to bridge the gap between design and engineering, ensuring seamless execution.
Payments Section Redesign for Stori
Uncover why users struggle with the current payments section in the Stori app and transform the experience into one that is intuitive, clear, and aligned with user expectations.
Yalo.ai
Senior Product Designer – Yalo.ai (2020 – Present)
At Yalo, I lead product design strategy, collaborating with the AI team to create smarter experiences. Scaled Yalo’s Design System for consistency across all products. Designed AI-powered solutions for enhanced customer engagement. Optimized Figma workflows to improve collaboration and efficiency.
HDI Seguros
Product Designer - 2016 - 2020
Redefined the digital experience for customers, insurance agents, and employees. Designed HDI’s first self-service app, making policy access seamless. Built a digital office tool for insurance agents, streamlining operations. Led and mentored a design team for 2 years, fostering innovation.
Freelance
As a seasoned freelancer, I help my clients achieve their goals and strengthen their brand presence in the digital space. With a deep sense of empathy, I craft engaging solutions that resonate with their target audience. One of my key strengths is launching websites that drive organic traffic, delivering tangible results and long-term success.
Expertise
Product Design
Designing intuitive solutions to simplify complex challenges.
Design Systems
Building consistent, scalable UI components and frameworks.
User Research
Driving decisions with usability testing, A/B experiments, and data analysis.
AI-Driven UX
Crafting smart experiences using AI automation.
Collaboration
Leading workshops, sprints, and team alignment.
Tools & Skills
I specialize in design and prototyping with Figma and Adobe XD, leveraging Hotjar, Mixpanel, Datadog, and Looker for research and analytics. Skilled in Scrum and Lean, I deliver wireframes, user flows, personas, and journey maps to create user-centered experiences.
With a background in Multimedia, E-commerce, and IT engineering, I design intuitive and simple digital experiences that blend creativity with technology. Constantly evolving, I stay ahead of industry trends through certifications from top institutions, ensuring innovative and user-focused solutions.