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Welcome, this is

Juan Bautista

I design delightful and intuitive experiences.

Senior Product Designer | UX Strategist | Design System Expert

I craft intuitive, user-centered experiences that balance business goals, user needs, and technical feasibility. With 8+ years of experience in product design and 2 years leading teams, I specialize in design strategy, usability, and research-driven iteration to create digital products that drive success. My background in development allows me to bridge the gap between design and engineering, ensuring seamless execution.

Expertise​

Product Design
Turning complexity into simple, elegant solutions.

Design Systems
Standardizing UI components for scalability.

User Research
Data-driven decisions through usability testing, A/B tests, and analytics.

AI-Driven UX
Designing experiences with AI-powered automation.

Collaboration
Facilitating workshops, design sprints, and cross-functional teamwork.

Yalo.ai

Senior Product Designer – Yalo.ai (2020 – Present)

At Yalo, I lead product design strategy, collaborating with the AI team to create smarter experiences. Scaled Yalo’s Design System for consistency across all products. Designed AI-powered solutions for enhanced customer engagement. Optimized Figma workflows to improve collaboration and efficiency.

HDI Seguros

Product Designer - 2016 - 2020​​

Redefined the digital experience for customers, insurance agents, and employees. Designed HDI’s first self-service app, making policy access seamless. Built a digital office tool for insurance agents, streamlining operations. Led and mentored a design team for 2 years, fostering innovation.

Freelance​

As a seasoned freelancer, I help my clients achieve their goals and strengthen their brand presence in the digital space. With a deep sense of empathy, I craft engaging solutions that resonate with their target audience. One of my key strengths is launching websites that drive organic traffic, delivering tangible results and long-term success.

Tools & Skills​

I specialize in design and prototyping with Figma and Adobe XD, leveraging Hotjar, Mixpanel, Datadog, and Looker for research and analytics. Skilled in Scrum and Lean, I deliver wireframes, user flows, personas, and journey maps to create user-centered experiences.

knowledge

With a background in Multimedia, E-commerce, and IT engineering, I design intuitive and simple digital experiences that blend creativity with technology. Constantly evolving, I stay ahead of industry trends through certifications from top institutions, ensuring innovative and user-focused solutions.

Let’s take your product
to the next level